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ICBA honors CFSB for exceptional service during COVID-19 

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ICBA honors CFSB for service during COVID-19 

Team members of CFSB put together a photo collage at the beginning of the COVID-19 pandemic.

The Independent Community Bankers of America (ICBA) announced CFSB as a recipient of its 2020 National Community Bank Service Award for efforts to help small businesses, consumers and their communities amid the COVID-19 pandemic.

“We are a proud member of this community, which serves as a lifeline for every small business that calls Western Kentucky home,” said Jeremy Rose, vice-president and director of communications at CFSB. “We are grateful for the opportunity to support our friends and neighbors and humbled by this recognition from ICBA for carrying out our mission — supporting our community through good times and adversity.”

As consumers and small businesses grappled with the onset of COVID-19, CFSB served as a financial first responder by:

• Working nights and weekends to provide Small Business Administration’s Paycheck Protection Program assistance, loaning businesses over $21 million thus saving an estimated 3,200 jobs.

• Made monetary donations to food banks in every market CFSB serves.

• Provided over 800 “to-go” sack lunches for essential workers.

• “Here for you” one-stop website for assistance. The website has appointment availability and a support form to know the client’s concerns so that a team member can triage and follow up. This includes deferred payments, removing late fees, etc. CFSB team members are trained to provide assistance specific to the client’s financial needs during this crisis.

• Partnered with local businesses to provide face masks to our community.

• Offered one free financial coaching session for families, by our Ramsey Financial Solutions Certified Coaches.

• Extended hours of operation for the client service center and banking center drive-thrus while lobbies were closed due to the pandemic.

“ICBA is proud to honor the extraordinary dedication and commitment of community bankers, whose spirit of service shined through when our country needed it most,” said ICBA President and CEO Rebeca Romero Rainey. “We are so fortunate to represent such thoughtful and compassionate community leaders, and we commend their efforts to go above and beyond, even during times of challenge.”

ICBA founded the National Community Bank Service Awards program in 2002 to celebrate outstanding volunteer efforts and bring national recognition to the unmatched contributions community banks make to help sustain their communities.

CFSB has been awarded a National Community Bank Service Award for the second consecutive year.