Elena Blevins was promoted last March to the position of executive director of the Kentucky Lake Convention and Visitors Bureau. The bureau made the announcement in a media release Wednesday.

Blevins succeeds Randy Newcomb, who served as the executive director for more than 20 years. Blevins has held a variety of positions within the KLCVB since 2011, including interim director, marketing director and marketing assistant.

Blevins is a graduate of Murray State University with a bachelor’s degree in organizational communication. In 2014, she received her master’s degree from Mid-Continent University in human resource management.

She has also completed her travel marketing professional certification through the Southeast Tourism Society.

Blevins serves a variety of community organizations, including The Benton Partnership, Calvert Area Development Association, Marshall County Rotary Club, Kentucky Lake Young Professionals, Kentucky Lake Chamber of Commerce, Kentucky Lake Economic Development and Marshall County Industrial Development Authority.

“The promotion happened back in March, right as the travel industry was shutting down across the nation due to COVID-19,” Blevins said. “At that point in time, it just didn’t feel right to make such an announcement with the future so uncertain.”

The tourism industry in Marshall County and Kentucky Lake has been through a very difficult period over the past couple of years with the Asian carp crisis, a changing travel landscape and a global pandemic.

“I believe the tourism industry plays a vital role for our local community,” she said. “We create opportunities for people to spend quality time with those they love, and time is universal.

“I have always been passionate about what this industry can do for people, and I hope to bring new opportunities for all to enjoy while visiting our destination, whether they are five minutes from home or five hours.”

The Kentucky Lake CVB is at 93 Carroll Road in Draffenville. Due to COVID-19 and limited staffing, the tourism office is maintaining limited hours to the public. Blevins can be reached at 270-527-3128 and 270-804-1029 or at eblevins@kentuckylake.org.

Go to visitkylake.com for more information about the Kentucky Lake area in Marshall County.